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Misha Nonoo Has Crafted a Fashion Brand for the Instagram-Generation



Ground breaking creatives are incorporating cutting edge components and inventive configuration into each industry. From the way we get around—like the all-new 2017 Mercedes-Benz E-Class—to what we wear, the influence is obvious. Perceive how architect Misha Nonoo's ground breaking disposition is infusing a vibe without bounds into everything leaving her studio.

A physical office space contains a lot of pieces of information about the organization it contains. It's significant, then, that creator Misha Nonoo doesn't check a grand Soho studio or uptown manor as HQ, yet a humming WeWork space where her classy group rubs shoulders with new companies and geeks. The common office space is a wonder most grasped by individuals from the tech group—which says a lot about how Nonoo is guiding her namesake mark.

Nonoo's vocation began customarily, with a wholesale model that appoints accomplishment to being gotten by an understood retail chain. "I was expelled from it as it were," she clarified in an uncluttered gathering space booked exclusively for this visit (and a prime case of the kind of tenant's economy anticipated by futurist Alvin Toffler). "I would plan the item, convey it to stores, and depend on them to give me input. You could ask diverse individuals on the same deals floor, 'How's it going? How can it fit?' and you'd get totally fluctuated answers, which, more than anything, was simply confounding."

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